B-Glocal: seniors lead climate action

In a world where the climate crisis requires everyone’s participation, the B-Glocal project has emerged with a clear mission: to empower people over the age of 55 to become key players in the ecological transition, combining individual and collective action.

B-Glocal, co-funded by the European Union’s Erasmus+ programme and led by Media Creativa, offers an innovative approach that combines:

Interactive educational resources

Micro-lessons and gamified challenges to understand climate change and its local and global impact.

Environmental workshops

Collaborative spaces where you can learn and work together towards climate neutrality.

Tools for trainers

A practical guide to facilitating training sessions with adults, especially vulnerable ones, promoting environmental awareness.

The project, running from February 2024 to May 2025, aims to:

✔ Promote understanding of the causes and effects of climate change in everyday life.

✔ Provide practical strategies for reducing personal and community carbon footprints.

✔ Mobilise older adults as promoters of sustainability in their communities.

✔ Strengthen local and European networks for effective environmental cooperation.