Digital Transformation of commerce in rural areas

More than 91% of the territory of the EU is “rural”, and about 56% of the EU’s population live there. But a new demographic change is taking place in Europe, defined as “counter-urbanization”: many people, attracted by environmental and life quality, flow out of urban areas into rural areas, made more accessible by new transport and ICT infrastructures.

The TransForm@ project is aimed at boosting innovation and entrepreneurship in rural areas by enhancing people’s digital and e-business related skills, especially of young entrepreneurs in these areas.

E-commerce opens the opportunity for very new and original businesses and brings services and products where they were not available before. In the digital era, rural regions can strongly increase their competitiveness, thus avoiding their depopulation and transforming in new life and job opportunities.

TransForm@ project pursues 3 main objectives:

  • To enhance people digital and e-business related skills;
  • To increase employability and entrepreneurship in rural areas;
  • To facilitate young people transition from training to the world of work.


The Transform@ Consortium will create:

  • The “Training on e-Commerce in rural areas”: online free training course on e-commerce;
  • The “e-Commerce in rural areas serious game”: an online game to improve e-business related skills in an international environment.


More information in the project website or Facebook –


EU flag-Erasmus+This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.